Your company website is the front-line shop window to the business, but it is imperative to also reach out via social media platforms. This will become part of your SEO strategy, increasing traffic to your website.
Ensure that your company has active social networking accounts. If you do not have these you are missing out on connecting with many prospects. Social media gives you multiple platforms to reach out and interact with an audience.
“Your company will benefit from Twitter/LinkedIn/Facebook/ Instagram.”
It is an easy way to reach potential customers and interact with them on a personal level. It gives an opportunity to showcase the people behind your brand, for example photos of staff in their offices. This will forge a connection with your existing and prospective clients and show them the faces behind the voices on the phone and the names on the emails.
“Social media plays a vital role as part of any companies marketing strategy.”
Best of all it is FREE to create all your social media profiles whilst giving your company the opportunity to reach a massive audience, increasing your contacts base, leads and ultimately sales!